Why Us?

We aim to implement your marketing goals efficiently to ensure you have a competitive edge in your industry.

Our 6 value propositions guarantee to market your business to greater heights.

1. Condo Distribution

Problem: There are many restrictions to reach out to residents living in Condominium.

Door to door and car flyer distribution are out of the question due to security enforcement.

Letterbox distribution can only be done via Singpost (check out our comparison chart).

D.I.Y mailing to residences is almost impossible due to the lack of information of the specific address database (unit number).

Solution: With HappiMail’s comprehensive database, we can help your business to reach out to any unit and household in Singapore (inclusive of condo, landed, commercial offices, HDB, private housing) without engaging Singpost as the only option.

We do not clutter flyers and mix them altogether into letterbox but instead we will professionally pack your promotional materials into addressed letters and mail them to your recipients, hence engaging them with a personal touch.

Targeting audiences in Condominium near your business is now made simple and effective with HappiMail.

2. Precision Market Targeting

Problem: Businesses can only distribute their flyers solely based on location (e.g. a tuition centre in Sengkang distribute flyers to around the Sengkang estate).

With only 1 filter criteria, the target market is too vague and wide, with many uninterested recipients (e.g. households with no children, elderly units, low income families…etc).

In return, this decreases the rate of successful conversion and a waste of both cost & resources.

Solution: We believe in targeting niche segments most suitable for marketing your business. With HappiMail’s precision filtering, we can identify and sort your business target groups according to:

a). Race (Chinese, Malay, Indian, Japanese… etc)

b). Buying power / Social status (HDB 3-rooms, 4-rooms, 5-rooms, executive, condo, landed, semi-D, bungalow… etc)

c). Age dynamic (Tenure and age of properties, date of TOP…etc)

d). Location (By districts, estates, landmarks, distance radius…etc)

e). Type of Business (Mainly for B2B, addresses of business such as bakery, fashion retailer, tuition centre, cafes… etc).

3. Low Price, Best Value

Problem: Businesses who turned to

Digital marketing: Realized their CPC (cost per click) are often at an average of $2-$5, with certain keywords costing up to $17.
Roadshows: Rented venue for $200 per day and worked hard for 1-2 conversions.
TV and poster ads: Spent ridiculous high cost of $5000-$10000 per campaign.
Traditional flyers distribution: Spent $800-$5000 per distribution but realized that they have no idea if their recipients were correctly targeted and they do not have full control where their flyers will be distributed to specifically, thus resulting in a waste of resources to uninterested recipients.
DIY mailing: Incurred cost (stamps, envelope, manpower, address labeling) of at least $0.70 per impression.

Here’s why many recipients have been turned off by flyers.
Your flyers should be not a mass distributed piece of art.
Do not pay thousands of dollars for zero engagement.

Solution: HappiMail aims to reduce wastage and marketing cost for businesses by using precision targeted mailing and effective personal engagement.

We will filter & optimize your targeted group and will only engage audiences based on the needs of your business.

Our rate of conversion has been proven from time to time, much more effective than traditional flyer distribution.

Check out our rates at only $0.48 per personalized mail (only high quality audiences after filtering).

4. Effective Engagement = High Conversion

Problem: After implementing digital online marketing, businesses found out that:

They could only reach out to a small group of audiences who searches specifically for related fields on the web.
This group of web-based customers are often critical, prudent and skeptical as they search & compare for the best alternatives online.
At times, rate of conversion is fairly low, with an average of 1 conversion per 5000 impressions.
Relying only in online marketing, often limits bulk conversion as they did not manage to convey their marketing messages to a wider pool of untapped potential audiences.

Turning to flyer distributors, businesses then found out that their flyers are

Not having any unique proposition, all flyers looked the same together, hence diluting engagement & conversion.
In a cluttered mess and distributed together with many other competitors flyers.
Crushed and thrown in the bins.
Blown off by wind after being slotted at gates, doors & cars.
Not well distributed as over 30% of the letterbox are shut off from flyers.
Not fully distributed as more manpower is needed for door to door distribution due to spacious corridor layout in many housing estate.

Furthermore, businesses have no assurance if their marketing materials will be 100% delivered as it can only be based on trust & past credential of distributor’s reputation.

Here’s how your targeted recipients would receive your flyers.
Envelope & postage will be included.
Personal engagement boosts people to take action.

Solution: Packaging your marketing materials with a professional outlook and a personal touch is the first step towards effective engagement.

HappiMail aims to uphold your brand value, to de-clutter your messages from the masses so as to stand out from your competitors.

We do not distribute but instead we mail and letter your marketing messages.

Our rate of delivery success for every recipient is always close to 100% (full postage with returned address).

We believe that every cent counts and hence should be converted to potential sale closure.

5. Free Business Consultation

Problem: Many businesses want to advertise their products & services but unfortunately many are doing it all wrong and often learn their mistakes only from trial & error.

If businesses want to market online through Google or Facebook or to advertise with Mediacorp, SMRT or any flyer distributor, they have to know beforehand what’s best for their business and instruct the advertiser accordingly.

Many businesses without knowledge then seek 3rd parties marketers or attend expensive marketing workshops just to kickstart their marketing campaign.

Yet, still many have no idea how to narrow down their target segment nor have the right tools to do so, resulting in huge funds being wasted in reaching out to an uninterested/unsuitable audience group.

Solution: HappiMail wants to be the channel where businesses can advertise in an effective way.

We provide absolutely FREE business consultation with no obligation intended.

We have the filtering tools and database to segment your audiences and our marketing experts know if your business is suitable for our precision targeted marketing (work best for most businesses).

However, for instance if you run a divorce specialized law-firm, then perhaps online marketing platform like Google will be more suited since most potential clients will do a search for solution.

Do contact us for a free consultation!

6. No Minimum Quantity

Problem: Third-party advertisers usually offer packages & budgets varying from a few hundreds to thousands of dollar.

There is a minimum quota.

It is impossible to negotiate with for instance, SMRT, to advertise only on a single panel in the train.

It is also impossible to engage Singpost to distribute only 500 flyers (since a minimum count of 3000 flyers will be imposed) or with any other flyer distributors in Singapore.

Most are rigid with many terms & conditions and strictly only registered companies can be their applicant.

Solution: We will not impose minimum quantity so that all of our partners can advertise their business according to their respective marketing budget.

Market you business, as and when you like it, at the right time with the right budget to the right audiences.

In addition, we do not charge and will absorb any GST incurred.

However, we will also reward you with free collection & delivery of flyers and cut down half the lead time in your marketing campaign, should your quantity be at least 3000 and above.

HappiMail is committed to partner with you in your advertising efforts to reach out to the most optimal & responsive audiences.