Case Study #05: Servicing, Renovation & Household Needs
Air-con servicing companies often earn more per trip, if their clients have multiple units to service instead of just 1-2 main units.
As such, we have many requests to filter & target only large household units with at least 3 rooms, to advertise their services.
Regardless if they are old houses or newly T.O.P developments, all residential units require some form of servicing or maintenance.
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Many interior design and renovation company also engaged us to market their services to newly T.O.P flats & development where homeowners have just received their keys. There is a higher chance for this group of audiences to be interested in their respective services.
Similarly, many businesses such as painter, tiler, electrician, window grill/safety lock/CCTV installer,…etc, all benefited from this demographic.
Also, we have helped many servicing, renovation & household businesses such as follows:
- Ionized alkaline water solution companies to filter & target units with high social status and buying power with an emphasize on the central core region. They are value health over wealth & are more willing to spend on expensive household health solutions.
- Car servicing businesses to target units with cars (mainly condo & landed property with personal parking lots).
- Maid & part-time cleaner agencies to target units with large households & children as well as matured estate with a higher aging population who needed the assistance of a maid.
Check out our in-depth comparison chart between Admail VS traditional distributors VS HappiMail:
With the different specific & unique niche of different businesses, audiences should be segmented wisely & professionally for the most effective results before mass advertising.
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