Case Study #03: Food & Beverages Industry

People will usually patronize a restaurant/cafe when there is good/new food or when there is a promotion.

Likewise, for catering businesses, heavy orders usually come in during festive seasons (e.g. CNY & Christmas).

Looking to distribute your flyers to the right audiences, resulting in a higher response rate?

For existing catering business, we filtered their target market according to race (e.g. targeting only the Chinese during CNY).

We also prioritized our mailing mainly to residents living in condo & private property as they will be much more interested to cater food when holding celebrations/parties at their function room.

Whereas for new F&B businesses, we realized the importance of helping them to establish awareness of their restaurant by targeting audiences who live nearby, within 5km radius of their business.

We showcased the specialty menu of the F&B business as well as their current promotions.

Many restaurant owners also tried to set up their FB & IG page for online marketing.

They realized that it can be effective in targeting the tech savvy generation but they also found out that they have unknowingly left out the older demographic as well as those who are passive and are not particularly interested.

Hence, many restaurants engaged us to reach out to these groups of people.

Also, we have helped many F&B businesses such as follows:

• Restaurants with catering services to filter & target specifically at studio units in various developments as majority of their current client base are the singles and the elderly.
• Halal restaurants to filter & target the Malay community, mainly reaching out to units with Malay families.
• Bakeries to market their cookies, hampers & moon cakes to units with Chinese families during Chinese New Year & the moon cake festival.

Check out our in-depth comparison chart between Admail VS traditional distributors VS HappiMail:

With the different specific & unique niche of different businesses, audiences should be segmented wisely & professionally for the most effective results before mass advertising. We believe that every flyer counts.

Find out more by filling in this simple form & our marketing experts will contact you soon for your free business consultation.